Our Team of Experts

Bill Nash, Founder

Bill Nash is the Founder and CEO of the I.E. Mindset Group, a company whose mission is to inspire, empower, and transform individuals, teams, and organizations.

Before founding I.E. Mindset Group, Bill spent over 20 years in executive sales leadership roles within the MedTech industry, leading large teams at several Fortune 500 companies. He also played a pivotal role in building new teams and go-to-market strategies in the start-up space.

Guided by core values of leadership and a growth mindset, Bill embarked on a journey to identify and master best-in-class coaching and training programs. This commitment, along with his more than 20 years of executive sales leadership, has enabled him to deliver exceptional mindset, leadership, and teamwork development solutions to individuals, teams, and organizations.

I.E. Mindset Group is strategically partnered with two world-class organizations:

The Jon Gordon Companies: Certified to deliver workshops and keynote programs on mindset, leadership, and teamwork, inspired by the same principles Jon Gordon has brought to Fortune 500 companies and championship-winning collegiate and professional sports teams.

Brian Cain’s Mental Performance Mastery (MPM): Certified to provide coaching and training rooted in Brian Cain’s proven methods, which have empowered high school, collegiate, and professional athletes, as well as the coaches and teams they work with.

At I.E. Mindset Group, we bring this work to life through certified training workshops, 1:1 coaching, and engaging keynote speaking programs. Our passion lies in partnering with clients to cultivate high-performing teams, foster growth mindsets, and develop purpose-driven leaders. Together, we help organizations navigate challenges and thrive in an ever-evolving world.

Perk Weisenburger


Perk Weisenburger is a highly accomplished sports executive with a 40-year career in intercollegiate athletics, culminating in his 2023 induction into the National Association of Collegiate Directors of Athletics (NACDA) Hall of Fame. From 2010-2021, he served as Athletic Director at Ferris State University, leading the Bulldogs to an unprecedented era of success, including three national championships and five championship game appearances. Weisenburger transformed Ferris State athletics through strategic leadership, key coaching hires, and a $23 million overhaul of facilities.

His efforts included the creation of the Center for Athletics Performance (CAP), a state-of-the-art facility enhancing student-athlete development. Previously, Weisenburger held leadership roles at UNLV, Illinois State, Wake Forest, Central Michigan, Washington, and Houston. His tenure at UNLV saw a 22% increase in corporate sales and a $32 million multimedia partnership. At Illinois State, his teams consistently excelled in the Missouri Valley Conference.

Currently, as President/COO of Socko Sports Consulting, LLC, he provides strategic guidance in leadership, management, and program development for the intercollegiate athletics and sports industry, along with being a Strategic Partner & Advisor for the I.E. Mindset Group. A native of Mt. Pleasant, Michigan, Weisenburger holds a Master’s in Sports Administration from Ohio University and a Bachelor’s in Business Administration from Central Michigan University, where he captained the 1980 MAC Championship baseball team. He resides in Belmont, Michigan, with his wife Buffy and their two sons, Jack and Joe.

Kevin Guzzo, Mental Performance Coach


Kevin Guzzo is a Certified Master Athletic Director with over 20 years of experience in athletic administration. Currently serving as the President of the MIAAA, Kevin is also a MHSAA CAP Instructor, LTC 727 Co-Author, and a member of the NIAAA National Faculty.

He has presented five times at the NADC and is a Certified Mental Performance Coach.

In addition to his accomplished career as an Athletic Director, Kevin is the founder of GPS (Guzzo Performance Services) and a partner with the I.E. Mindset Group. Through these ventures, he provides mental performance training for student-athletes, teams, coaches, athletic directors, and corporate professionals.

His expertise is delivered through individual coaching, workshops, and keynote speaking programs, equipping clients with the tools to excel both on and off the field.

Take Control and Unleash Your Extraordinary Potential

Why Choose I.E. Mindset Group?

  • Proven Techniques: Backed by the trusted methodologies of Brian Cain and John Gordon.

  • Tailored Programs: Customizable solutions for teams and organizations of all sizes.

  • Comprehensive Approach: Combining mindset, leadership, and culture for lasting impact.

  • Dedicated Expertise: Certified professionals passionate about unlocking your potential.

Phone : (269) 352-3178